When we try to solve problems, it is very hard to look at them from a different level, or perspective. To be able to pick up a problem and examine it within our own thinking process is hard.
What can we do? We often try to solve this by talking it through with friends and family, which brings a different perspective – but can then confuse us more as they bring their opinion into the mix – adding to the problem instead of diminishing it!
A client was having exactly this problem. Trying to drum up new business he was working hard in the channels and industries he had been successful in before. However these industries were struggling which meant that even though he was doing all the right things he wasn’t getting many enquiries. While I was chatting and asking questions about what he did outside of his business he told me that he had a degree in a totally unrelated field. I asked him if he had ever looked for clients in this area. He was quite surprised as in his head he had never linked his hobby with his work! By helping him to rise above the issue we have now identified a whole other area that he can look for business in. Would he have got there on his own? I am not sure but it would certainly have taken longer!
This is where a good coach can help, by bringing another perspective and thinking about the problem from different angles. Can I help you think differently?
Jacqui Hanbury is the Managing Director of The Pathway Communication Company Limited and is a specialist in helping you find the thing that is stopping your business from achieving as much as it could be. Follow her on LinkedIn to find out more.
The Pathway Communication Company Ltd provides a personalised plan to help you and your business move forward. We might help you set goals, a strategy, a communication plan, facilitate a meeting, be a coach or mentor. Whatever it takes. Find out more at: www.pathwaycc.co.uk
Shov Adams says
I love this article! Short and sweet and impactful! Being in coaching and being asked the right question has totally changed my thought process on a challenge and helped me to find the answer that was actually already in me! I agree with the article 100%
jacquihanbury@hotmail.co.uk says
Thanks lovely lady 🙂